Words Alive Named 2023 PGA TOUR Charity of the Year

On December 8, 2023, the PGA TOUR announced that Words Alive has been named the 2023 PGA TOUR Charity of the Year! This national award marks an exciting new chapter in Words Alive’s story, and the accompanying $30,000 grant will directly support our mission to open opportunities to success by inspiring a commitment to reading.

We were recently surprised with this award at our office - check out this video to see our team’s shock and excitement!

“It’s not often that we, at Words Alive, find ourselves speechless, but this honor from the PGA TOUR is beyond anything we could have imagined,” said Rachael Orose, Executive Director of Words Alive. “Being able to read, and understand what we read, is the key to living a full, free life. This world we envision is made possible through the simple, essential, and effective act of reading together – and we are deeply grateful to the PGA TOUR, the Century Club of San Diego, and Farmers Insurance for their extraordinary investment to ensure we become a community of readers.”

The Century Club of San Diego, a nonprofit organization with the primary purpose of administering San Diego’s PGA TOUR event, the Farmers Insurance Open, believes that through the giving of time, treasure, and talent, they can make a lasting impact in San Diego.

Group of Words Alive and Century Club team members, all holding children's books, standing in front of a Words Alive banner.

The Century Club and Words Alive team members

“We are proud to call Words Alive a partner through our Champions for Youth program,” said Marty Gorsich, CEO of the Century Club of San Diego. “We believe that access to education and job readiness training are necessary to creating and sustaining thriving communities. Literacy is key to participating on any level in our society, and Words Alive’s programs are vital to our youth developing into lifelong learners.”

Since 2019, Words Alive has participated in the Century Club’s core charitable program, Champions for Youth, which has grown to be Words Alive’s largest fundraiser of the year…and is underway right now!

Thanks to a generous pool of matching funds, every Champions for Youth donation is matched at least 1.5x (so $10 = $25, $20 = $50, etc.). Every contribution in this friendly fundraising competition makes a real impact - the more donors and the more dollars, the more matching funds received!

Please click here to make a gift for literacy today.

If you have any questions about the Champions for Youth campaign, please contact Tracy Dahlkamp, Donor Engagement Manager, at [email protected].