How We Served 75 Families By Partnering With a Kombucha Brewery!

By Jennifer Van Pelt

 Image of several people toasting with glasses of Boochcraft kombucha. Source:  Boochcraft

Image of several people toasting with glasses of Boochcraft kombucha. Source: Boochcraft

Boochcraft is a San Diego based kombucha brewery that focuses on not only brewing kombucha but also giving back to the community by facilitating various projects that support initiatives such as Education, Food, and Energy. In April, Words Alive partnered up with Boochcraft to celebrate their new Special Release flavor (Carrot Vanilla Pear!). We celebrated this partnership with Boochcraft at an event for their 2nd Anniversary, hosted at local venue Moniker General. All gross proceeds from this Special Release were donated to Words Alive!

Results of the Partnership

The gross proceeds from the Boochcraft Special Release ultimately totaled over $11,000! These funds were directed towards Words Alive’s Family Literacy Program, which focuses on empowering parents with the confidence and tools they need to bring reading to the forefront of their young children’s lives and make it a habit in the home. With the money donated, we were able to serve over 75 families in underserved San Diego neighborhoods with 7- week parent/child workshops. The participating families receive a brand new book each week to add to their home library and at the end of the program each preschooler receives a kindergarten readiness backpack full of school supplies and additional books.

More About our Family Literacy Program

 An image of a parent and child working together on an activity in one of our Family Literacy sessions.

An image of a parent and child working together on an activity in one of our Family Literacy sessions.

Over a course of seven weeks, our program provides 10 hours of skill-building exercises for parents, group story time for the preschoolers, as well as guided activities for both. These activities are all organized to benefit families from high-need communities who don’t have the resources available to promote positive reading habits in the home. The results from our 2017 Family Literacy Program showed that 82% more families than before the program reported having a routine for looking at books together at home! These routines focused around books and pre-literacy skills are paramount for achieving literacy success in the child’s education for years to come.

Partnerships such as this one allow us to reach more families and make a bigger impact than either organization could have done individually. We are so thankful to Boochcraft for supporting us and are looking forward to continuing to make a difference in our community together!

You can still find the Special Release Flavor in the following locations:

San Diego & Nearby: Pizza Port Solana Beach, Trilogy Santuary, Encontr, Common Theory, Nate’s Garden Cafe, Bottlecraft Liberty Station, Raglan, The Joint, Barrel Republic Carlsbad, Whole Foods, Palm Desert

Santa Barbara: Lama Dog Tap Room & Bottle Shop, Elsie’s Tavern, Whole Foods Market

Ventura: Two Trees Cafe, Barrelhouse 10, Bottle & Pint Oxnard

Riverside: Dead or Alive, Whole Foods Market, La Quinta Brewing

Orange County: Whole Foods Market, Beach Hut Deli

Butte:The Chico Tap Room, Winchester Goose, The Lost Dutchman Tap Room, Burgers & Brew Chico

Sources:

https://boochcraft.com/impact/

https://static1.squarespace.com/static/56663dee841abafca76d6f46/t/59dd01aa6f4ca3f5bfd80db2/1507656125529/Annual+Report+2017+_++Web+and+email.pdf