Fundraiser

Join Us & Become a Champion for Reading!

By Jennifer Van Pelt

November 27th was #GivingTuesday, a day to start the holiday season by donating to nonprofits as an act of philanthropy. Gaining more support each year, there was an estimated $274 million given to nonprofits in the United States on Giving Tuesday in 2017. Words Alive is joining in the season by launching our exciting new peer-to-peer fundraising campaign, Champions for Youth.

An image of a young child in our Read Aloud Program holding up a copy of “Are You My Mother?” and smiling at the camera. The image has text that says “Join us and become a champion for reading.”

An image of a young child in our Read Aloud Program holding up a copy of “Are You My Mother?” and smiling at the camera. The image has text that says “Join us and become a champion for reading.”

What is Peer-to-Peer Fundraising?

Peer-to-Peer fundraising is a social form of campaigning that focuses on building relationships with our supporter’s closest network -- their friends, family, or coworkers. As a non-profit, much of our time is spent writing extensive grant requests to donors and organizations. However, nothing compares to when our existing supporters reach out to their own social circle and seek connections that we would not otherwise be able to make. You are much more likely to support a cause that is important to a close family member or friend than from someone you have never met -- which is why we are so excited to get your support for our new campaign!

What is the Champions For Youth Campaign?

Champions for Youth is the key charitable initiative of the 2019 Farmers Insurance Open. Administering the program is the Century Club of San Diego, who selected 10 organizations that support youth and their families to participate. Words Alive will receive 100% of each donation with the potential to earn bonus money from the Farmers Cares Bonus Pool (which contains $260,000), based on the amount of donors and money we receive in relation to the other participating charities. For example, when 150 people donate at least $10 to our campaign, we’ll earn a bonus of at least $10,000 on top of what we’ve already raised. Incentives such as these continue throughout the campaign!

How do I Get Involved in the Campaign?

An image of Read Aloud Program students exploring a book together with Words Alive volunteer Sharon Gruby! A $100 donation to our Champions for Youth campaign provides 75 new books for children to take home and build their libraries.

An image of Read Aloud Program students exploring a book together with Words Alive volunteer Sharon Gruby! A $100 donation to our Champions for Youth campaign provides 75 new books for children to take home and build their libraries.

There are two ways to get involved: you can donate directly on our campaign page or become a fundraiser for Words Alive. By becoming a fundraiser, you are directly participating in the peer-to-peer aspect of the campaign by helping Words Alive reach new potential supporters that we wouldn’t normally be able to reach. To help realize the impact that certain donations have, the following show how important a small or large donation can be to children in need:

$10 Helps support one child in the Read Aloud Program for a month

$25 Provides a Kindergarten Readiness Tool Kit for a child

$50 Helps send a scholarship recipient to a workshop

$100 Provides a set of 5 brand new, diverse, and relevant books for a teen

A graphic featuring a quote from one of our Champions for Youth donors:  “I am very pleased with the work that Words Alive has championed, and I am impressed with all the young people they have been able to help. It's a great work - helping children read more can change their lives forever, and helping students get through college when they otherwise would not be able to, is an immesurable gift! Well done.” - Alesa Gibbs

A graphic featuring a quote from one of our Champions for Youth donors: “I am very pleased with the work that Words Alive has championed, and I am impressed with all the young people they have been able to help. It's a great work - helping children read more can change their lives forever, and helping students get through college when they otherwise would not be able to, is an immesurable gift! Well done.” - Alesa Gibbs

Our goal is to raise $60,000 dollars throughout the campaign, which will allow us to serve 300 students and families with high-quality programs. At Words Alive, we know that when children and their families are fully prepared to confidently approach and embrace their education, and when young adults are equipped with the knowledge and support to pursue higher education, they have the power to embody the true meaning of success. This all starts with reading and giving our communities the tools to thrive. Some of our supporters have gotten a head start on fundraising and have received the following comments from donors within their social circles:

“I am very pleased with the work that Words Alive has championed, and I am impressed with all the young people they have been able to help. It's a great work - helping children read more can change their lives forever…”

“Thank you for spending your time opening a new and, hopefully, kinder world for these kids!”

“Reading has always been important to me. I started reading very young and fell in love with the adventures in Narnia and the Shire. I hope that my small contribution can help a child build the skills they need to enjoy the beauty of literature.”

If you are interested in learning more about our participation in Champions for Youth or would like to see our training dates that support you in carrying out peer-to-peer fundraising, visit our page here.

Sources:

https://philanthropynewsdigest.org/news/2017-givingtuesday-raises-estimated-274-million-for-nonprofits

https://www.causevox.com/blog/peer-to-peer-fundraising-primer/

Fund a Mind, Transform a Life

By Jennifer Van Pelt & Sara Mortensen

The 15th Annual Author’s Luncheon & Fundraiser is coming up on October 19th and this year our signature fundraising event theme is: Fund a Mind, Transform a Life. This event is important to our organization in many ways, but the most important is this: the Author’s Luncheon & Fundraiser provides a significant amount of our income and allows us to continue to deliver high-quality literacy programs all over San Diego. When you buy a ticket to the event, donate towards a silent auction item, or contribute in the ballroom on the day-of, you are helping us fund the minds and transform the lives of the students and families we serve.

Every dollar you donate at the Author's Luncheon & Fundraiser helps to fund the minds and transform the lives of the students and families we serve.

Every dollar you donate at the Author's Luncheon & Fundraiser helps to fund the minds and transform the lives of the students and families we serve.

Fund a Mind

Literacy is a foundational skill that is so easily taken for granted by many, yet nearly 450,000 San Diego County residents are considered illiterate. Literacy is a skill that is shown to not only have a relationship to someone’s socioeconomic status and earning capabilities, but can also transform one’s life by allowing them a well-rounded and fulfilling education that enables them to effectively communicate and participate in the communities around them.

According to the EARLY WARNING! Why Reading by the End of Third Grade Matters report by the Annie E. Casey Foundation, up until the third grade, most children are learning to read. Beginning in the fourth grade, however, they are reading to learn, using their skills to gain more information in subjects such as math and science, to solve problems, to think critically about what they are learning, and to act upon and share that knowledge in the world around them. This turning point at the end of the third grade is why growing amounts of resources are being directed towards children in Kindergarten through third grade.

An image of one of our Read Aloud Program volunteers reading to a classroom at Golden Hill School.

An image of one of our Read Aloud Program volunteers reading to a classroom at Golden Hill School.

In fact, research like this is the reason why we have strategically designed our Read Aloud Program to target this age range. Reading aloud to young children is the most important thing we can do to help them become motivated, strong readers and in the Words Alive Read Aloud Program trained volunteers read aloud each week to approximately 4,300 children from early childhood education and Title 1 - eligible elementary school sites across San Diego.

Additionally, research from Yale University has indicated that three-quarters of students who are “poor readers” in third grade will remain “poor readers” in high school. Not surprisingly, students with relatively low literacy achievement tend to have more behavioral and social problems in subsequent grades. By focusing on providing additional literacy resources during these key years, it is helping to ensure that these children have the tools to succeed in following years.

Transform a Life

Effective literacy education needs to reach more than just the students that are between Kindergarten and third grade, however. An article published on WCNC states that reading to your child, even in the womb, can activate brain development, increase vocabulary by 24 months, and decrease risk of speech delay. Though this is a known fact amongst experts and doctors, not all parents are aware of the importance this holds on their child’s future success. Educating families as a whole on when to read to their children and what techniques they can use is equally important. Literacy skills can start building from an early age and are building blocks for reading proficiency by the end of third grade.

An image of one of the kids in our Family Literacy Program standing in front of a huge cutout of the Hungry caterpillar!

An image of one of the kids in our Family Literacy Program standing in front of a huge cutout of the Hungry caterpillar!

Words Alive’s Family Literacy Program aims to empower parents as agents of change and advocates for their families by meeting parents where they are and giving them the "ah-ha!" moments that lead to deeper engagement with their children. Parents in the program attend seven workshops, receiving approximately ten hours of parent education covering early literacy development topics specific to preschool age children. Each workshop includes a tailored information session and skill-building exercises for parents, a group story time, and guided activities for parents and children.

As we know here at Words Alive, literacy goes beyond the simple act of reading words off a page and interpreting their meaning. Dr. Berninger, Professor Emerita of Educational Psychology at the University of Washington mentioned in a New York Times article, “Literacy involves all aspects of language, including our oral language, what we hear and say, and our written language, what we read and write.” She called it “language by ear, mouth, eye and hand.” As children grow and  develop, they cannot be denied the resources that allow them to learn these skills.

All of our programs at Words Alive aim to , ensure that children are able to build the skills that can transform their lives and help them become well-rounded individuals with the power to change their communities for the better.

Simply put: Words Alive uses all donations to fund the minds of children, which helps them transform their lives. Join us for our Author’s Luncheon & Fundraiser, where you can enjoy a wonderful afternoon while knowing that your actions are making a difference in the state of literacy education in your community.

Click here for more information, and to purchase tickets or a table for the 15th Annual Author’s Luncheon & Fundraiser.

Sources:

www.aecf.org

https://www.nytimes.com/2017/10/16/well/family/literacy-builds-life-skills-as-well-as-language-skills.html

https://hechingerreport.org/how-to-help-struggling-young-readers/

https://www.wcnc.com/article/news/why-you-should-read-read-read-to-young-children/275-573777471

 

Author's Luncheon "Going Green"

In an effort to help the environment and direct as much of our budget as possible towards programs Words Alive will be sending electronic or e-mail invitations this year. Make sure that we have you, and all of your friends', e-mail addresses by Monday, September 5. We want to make sure everyone gets our invitation that will be going out next week. 

We are going to have another exciting, sell out event, with author Jodi Picoult. A limited number of individual tickets will go on sale Saturday, September 10, 2016. Sponsorship opportunities are still available and we are happy to design an experience that best represents your partnership with Words Alive. Please visit our event page for all of the details.